In an ever-pressing need for the fashion industry to become more sustainable, getting rid of the seasonal wardrobe is a likely next step, says GlobalData. Seasonal fashion calendars are outdated and redundant as the fashion landscape evolves. Shifting to seasonless fashion trends is a real opportunity for local clothes makers and small online shops.
Seasonless Fashion Trends Initiative
Per Hannah Abdulla, Apparel Correspondent at GlobalData, people are travelling more and the weather is becoming increasingly unpredictable. COVID-19 pandemic throw the fashion supply chain into turmoil. It left brands sitting on billions of dollars of inventory they couldn’t shift.
Dropping seasonal changes allows brands to meet demands for greater sustainability and environmental changes. Several luxury brands have shifted to a ‘see-now-buy-now’ model.
Seasonal Looks Are Outdated
Carmen Bryan, Consumer Analyst at GlobalData, adds that consumer attitudes toward fashion are changing. The pandemic obliterated typical seasonal looks as people were locked away indoors. People are actively looking for alternatives to fast fashion. Fast fashion has come under fire recently for its harmful impact on the environment. Youths want to know what steps brands are taking to tackle sustainability issues, and embracing fashion activism.
Consumers are less concerned with the hottest ‘seasonal’ trend, and more so with clothing that aligns with their personal values and year-round aesthetics. Moving to a seasonless calendar means greater dependence on timeless and core pieces. Brands will need shorter turnaround times, smaller quantities more often to insulate brands against challenges.
Over the last 12 months, GlobalData’s latest survey found that 51% of 16-24 years olds have been buying second-hand or ‘used’ clothing more often. If you’re in need of a wardrobe change to accommodate the seasonless trend, rather than discarding old clothes to make room for new ones, resell your used clothes to help pay for your new look? Some cities score high on the look for thrift buys, so you may have some luck aiming for these markets.
Fort Lauderdale, Florida, might be known as the “Venice of America,” but it’s more like Milan when it comes to fashion. Fort Lauderdale took first place both in our overall ranking and in the Access of thrift shops.
Seasonless Fashion to Watch
Sheer pieces can be worn over a bathing suit in the summer or over tank tops during other seasons. It’s a perfect piece to have for the beach, night out or casual office Fridays.
Everyone on Instagram has one of these, plus it’s one of those shapes that is a classic. Whether it’s to block the sun rays while driving or sunbathing, they’re a must-have.
Tank Tops With Logos
Tank tops with logos in the centre make them a versatile piece to own. In the summer, they can be paired with shorts or skirts while in the colder weather, you can put them under a denim shirt or jacket, or blazer.
Roomy Tote Bags
Big totes have always provided a lot of assistance to gals who’ve had lots to pack either for picnics, beach days or hikes. They’re the ideal casual outing bag that can store your flip flops, sunglasses, sunscreen. In the colder months, stock your gloves and scarf and in it.
Cutouts have been around for a long time, but have increased in popularity recently. In the summer, they are great on their own. In the colder weather, pairing them with a opposite colour make the cutout really pop out.
These pieces have been around for centuries. They are no longer donned or designed as they were but are hot piece to own. If they’ve been around for that long, you know they aren’t going anywhere.
Twist Halter Neck
To highlight the shoulders in the summer, it’s the ideal piece. In the colder months, pair it with a blazer, especially if you opt for a silk or satin fabric.
Lighten up your mood with bright colours. They not only provide emotional relief but can nicely compliment your skin tone. Even in the dreary grey skies they’re a good idea to pair with a neutral item.
Micro miniskirts are great over a bathing suit, to take you from the street to the beach without too much to hassle. In the winds of fall, they can be easily paired with go go boots and colourful tights to make it pop.
Long skirts make everyone look sophisticated. At the beach, twirling in a maxi skirt is great, with strappy sandals on, especially with breeze. In the fall, on a daytime stroll, they’re super fashionable with combat boots.
The Gist of it
Seasonal fashions have become a thing of the past. With heavy travel, climate change, reduction of our carbon footprint and pandemics that threw entire industries like fashion into a wrench, it’s the sustainable choice the world is coming to. Brands are hearing what consumers are looking for and shifting towards seasonless fashion trends. Making the switch is not as hard as it may seem. Rejigging your existing wardrobe by adding or shedding layers, swapping your footwear, it’s a quick fix to go from summer to fall to winter to spring with the items you have on hand.
What seasonless fashion trends do you think will happen?
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