3 Food Trends Making a Roar in The Health Industry

Covid has definitely changed our lives in many ways. Whether it was the way we consumed entertainment or how we conduct our work. One thing’s for sure, it’s definitely not as we expected. Food trends have changed as well over the last few years. We’ve seen many food trends rise these past few decades from pescatarian, to vegans, to flexitarian.

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Food Trends Raging the Markets

The food trends explored in this post are independent of any diet you’re following. They encompass benefits beyond lifestyle and focus on helping your body recover and regenerate.

Collagen Peptides

Collagen is a protein fibre that transmits force, absorbs energy, and is found in connective tissues such as cartilage (70% of which is collagen), tendons, bones, skin, and ligaments. As we age, both collagen mass and synthesis decrease. Collagen loss, regardless of durability, impacts joint resilience. It can predispose people to new injuries, extend rehabilitation of existing ones, and contribute to chronic pain. A decline in joint health can limit performance. Take it from someone who has meniscus on both knees torn and a non-existent ACL on the right. This put my hard core workout routine to a complete halt. I’m now confined to physio prescribed exercises and stationary bike.

Recognizing the problems that joint health presents to people, Momentous Collagen Peptides provides a rich source of PEPTIPLUS® collagen. It is sourced from the finest US grass-fed bovine and FORTIGEL® collagen hydrolysate. This is derived from pasture-raised German bovine to target joins and ligaments. FORTIGEL® is scientifically proven to improve the rate of collagen synthesis. It reduces joint pain during activity and rest, accelerates injury recovery, improves connective tissue health and durability, and increases collagen mass.

Plant Protein

Another food trend that has been making waves are plant proteins. The increase of vegan and the acceptance of flexitarian diets have tremendously affected the demand for plant proteins. In 2019, the global plant protein market reached $12.1 billion value. According to DrJohn.org research, the plant protein market is expected to grow significantly in the following years, and reach $27.9 billion by 2025.

The rising popularity of plant-based meat products is directly related to the expanding trend of vegan diets. Factors such as the growing health, environmental and ethical among consumers related to animal-based protein sources are are what’s driving this global demand.

Emerging Markets

The recent surveys showed that, the number of vegans in the US has increased by 600% over the last three years. The growing vegan diets popularity is also present in Europe, with the United Kingdom as the leading European market. The UK vegan population products quadrupled between 2014 and 2018.

However, the Asia Pacific region consists of the most sizeable vegetarian population at a global level, expected to boost the market growth in the forthcoming years. As a result of the rising demand for organic food products, significant growth is expected from countries like Australia, New Zealand, China, and Singapore.

Soy Segment

Based on the source, the soy segment holds the largest share in the plant-based meat market globally. Thanks to the high protein content, soy burger patties, strips, nuggets, sausages, and meatballs have become a suitable alternative to meat sources like pork, beef, chicken, or fish.

Cannabinoids (CBD)

Health and wellness companies explored extensively with CBD to create science-backed products formulated to help people sustain and enhance mental and physical health by harnessing the power of cannabinoids. These nutraceutical product are designed to support the human body’s natural inflammatory response as well as help calm nervous tension. They are non-psychoactive, and are formulated with full-spectrum whole plant hemp-based CBD extract in combination with other bioactive and apoptogenic herbs that assist in the body’s processes to boost mood, calm the mind, and relieve nervous tension. They are non-intoxicating and containing very little amounts of THC. For those looking for more THC infusion in their foods, there are now federally legal THC edibles and oils available in many states.

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Studies have found that the endocannabinoid system is made up of a network of receptor sites on cell membranes throughout the body. These cannabinoids behave as chemical activators that fit into those sites (CB1 & CB2). CB1 receptors are found predominately in the brain and central nervous system, and CB2 receptors in immune system cells and, to a lesser extent, in the brain. Some of the key ingredients found in these products are:

CBD

• non-psychoactive compound found in the female cannabis plant
• increases the levels of a naturally occurring cannabinoid in the brain called anadamide
• helps to regulate serotonin and dopamine, the neurotransmitters that trigger emotions.
• studies have shown CBD to support a healthy inflammatory response, promote a feeling of relaxation, and maintain nervous system function in the body.

Phenethylamine (PEA)

• organic compound that found in foods like chocolate, beans and nuts
• acts as a neurotransmitter in the body
• shown to support focus and clarity, and promote a mood of wellbeing
• reduce uptake and increase efflux of serotonin, dopamine and norepinephrine in the body.

Hordenine

• alkaloid that naturally occurs in many plant foods (particularly barley)
• may promote energy and focus due to its adrenergic properties, which cause nerve cells to release the neurotransmitters epinephrine and norepinephrine

DL-Phenylalanine (DLPA)

• combination of D- and L- isomers of the amino acid phenylalanine
• can be converted into tyrosine, which is used to synthesize dopamine, epinephrine and norepinephrine, which can support mental alertness and focus when the body is under stressful conditions

Ashwagandha

• a ayurvedic herb that has been used as an adaptogen for restoring physical and mental energy, especially when under daily stress
• shown to balance cortisol levels by mimicking the inhibitory neurotransmitter GABA
• studied for its immune-activating effect and nootropic potential.

Theobromine

• flavanol antioxidant compound found in the cacao bean which stimulates the nervous system with effects similar to caffeine
• can increase mental function in older adults
• has the ability to act on brain neurotransmitters to improve mood and increase energy

Curcumin

• compound found in turmeric
• most extensively investigated compounds of natural origin
• many studies validating its role in promoting a healthy inflammatory response, antioxidant activity, and cell protection
• neurological tissue is particularly susceptible to oxidative stress
• curcumin has been shown to inhibit expression of COX-2 enzymes in the body’s inflammatory process

Artisanal Seasoning

With over 70% of Americans cooking more since the pandemic, Watson’s Seasoning Blends debuted their new line of “clean” and sustainably sourced spice blends for home chefs and heat-and-eaters everywhere. It has often been reported that store bought spices are some of the dirtiest foods on the market. They frequently contain “mystery” ingredients, chemicals, and pesticides. Watson’s seasoning blends only use ingredients that consumers can identify and pronounce and are both sustainably and ethically sourced.

The vegan lead company, found that there was a white space in finding a way to level up the taste of vegetables, potatoes, rice, and tofu without having to dig through a messy spice cupboard filled with unsustainable plastic jars.

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What’s missing from the plant-based exploding market are “enhancement” products. They are needed to make it easy for people to ramp up the taste of their foods. You can use them to give store-bought favourites like Impossible and Beyond Burgers a hearty, robust flavour that elevates these foods to a whole new level. It allows the home chef to make their own using fresh legumes and grains in their pantry.

Seasoning Blends

• California Everything: A love letter to the founders’ home region, an all-purpose blend
• Yumami: A hearty seasoning that brings a smoky, savoury depth to every dish
• Nudish: Crafted to elevate and complement (not overpower) the natural taste of foods
• Furikake: The classic Japanese spice, now in a vegan version that features a special Pacific Ocean kelp
• Italian blends:
  • “Nord”, a Northern Italian blend for creamy, garlic infused dishes
  • “Sud” for umami, tomato and herb inspired cooking
• Two Latin-American blends launching in March of 2022

All bags are eco-friendly and their elegantly designed jars are made from UV-coated hand-blown glass.

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