Whether you live in Buckingham Palace or a one bedroom flat over a mom & pop shop, the basic fact remains: the majority of rooms are simply four walls when no there’s house staging or décor is involved.
A House Without The Staging
Which brings me to a notion that always boggled my mind. Other than layout and room size, how is it that people determined that they simply fell in looooove with this house that had nothing but the four walls and load baring beams that was held it together?
Sure, the flooring, wood details, window arches, kitchen and bathroom cabinets might have contributed to its beauty, but that does not give you a finalised product.
While our imagination can surely help us place things in our minds when viewing empty homes, it’s not an accurate measurement or and exact décor science.
You laugh…I say science. Yes! I’ll explain…
You picture your couch against the wall in the empty space, have somewhat of an idea of the measurements. Then you think to yourself how great it would look with your end table near it, only to find out that when you do actually move in, it’s not the result you had hoped for….
You didn’t have something to guide you. That’s why I call it science.
The Science of House Staging
House staging puts these inaccuracies, doubts, and disappointments to bed.
To those looking to sell their home for top dollar, the magic of transforming those four walls into a desirable living space through house staging, can mean the difference of many thousands of dollars to their final selling price.
That’s how much you have at stake.
Tricks of The Trade
According to home staging specialists, there are a number of ‘tricks of the trade’ which can be easily and affordably incorporated the most modest of homes.
With strategic design implementation, features can be highlighted and drawbacks can be minimised – creating an aspirational lifestyle which buyers will be scrambling to secure.
The Benefits of Home Staging
Staging a home is not about hiding or deceiving buyers but providing them with the opportunity to see past the flaws and picture their furniture in the space.
It helps them visualize the space they have and how they can make it work for their lifestyle.
By showcasing your home’s features, you are enabling buyers to appreciate the positives and view your home in its best light.
The top reasons people choose to stage their home for sale are:
- Optimal chance of a higher sale price.
- Faster sale – figures suggest staged homes spend 73% less time on the market.
- Return of investment of generally eight to ten percent.
- More alluring online photos to attract prospective buyers.
Understanding The Psychology
The psychology behind home staging is simple – create a feeling which is:
- Warm and inviting
- Depicts luxury and aspirational living
- Appears low maintenance
- A neutral canvas which inspires ideas and the imagination
- Elicits an emotional connection from the viewer
This last point, eliciting an emotional connection, is one of the most powerful triggers for a buyer. Once they have an emotional connection with a home, it is difficult to overcome this feeling with logic or practicality. They’re hooked.
Methods which encourage this powerful attachment to a property can include:
Few people can resist the charm of an open fire or flame effect gas heating. Imagine being curled up in front of it on a cold winter’s day, luxuriating in the cosy atmosphere.
By creating an inviting reading nook or study area using chairs, throws and side tables, you can imbue prospective buyers with a feeling of wanting to make themselves comfortable and stay a while.
The smell of an open fire, freshly cut flowers or brewing coffee can be used as gentle memory triggers for buyers. Fragrances and smells are one of the most powerfully emotive senses and can be used to subtly influence buyers choices.
The first step professionals take when dressing or staging a home is to remove clutter. This is to prevent personal items from ‘muddying the waters’ but will also make a home appear larger.
Dress rooms in ways which best display their versatility and functionality.
Bedrooms are always at a premium and should always be stage for that purpose. Have beds which are an appropriate size for the room, allowing space for movement and other furniture.
Colour palettes for homes should be neutral and contemporary. Soft greys and whites are the latest trend and exude a feeling of seaside living, cool and classy.
Strong colours should be used as highlights only, on feature walls, artwork and soft furnishings.
Both natural sunlight and soft, ambient lighting can be powerful mood enhancers.
Displaying a home with strategically positioned or muted lighting enables you to focus attention on the property’s positive features, whilst creating a cosy, warm feeling throughout the home.
The Gist of it
If you have a luxury home, call in professional house staging specialists. With many thousands and possibly millions of dollars riding on your investment, it makes sense to leave nothing to chance.
For those looking to give their modest home a little refresher, it is worth put a little time and effort. Making your home into the most desirable product possible is essential.
Perfect the ingredients and you will reap the benefits on sale day.
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