How Did Santa Revamp his Holiday Beard?

The Face of Christmas is Changing

The face of the holiday season is undergoing a style revamp as Santa teams up with Braun to experiment with his famed beard. And Americans are following suit, with 52% of men planning to restyle their facial hair for Christmas and New Year’s parties.

 

Despite the recent popularity of the hipster beard, a new Braun cruzer6 commissioned survey of over 2,000 Americans revealed that holiday grooming may pay off under the mistletoe. It revealed that 47% of women prefer to kiss men with well-groomed stubble or a goatee.

Findings of the Bearded Facts

• 75% of American men plan to style their facial hair on Christmas Eve
• More than half of surveyed men will try a new look for Christmas and New Year’s parties
• 48% of men are planning on spending more time on their grooming routine in 2016 than in 2015
• 47% of women prefer to kiss well-groomed stubble or a goatee under the mistletoe
• 90% of men said they would not return an electric shaver given to them as a Christmas gift

The World’s Most Famous Holiday Beard Gets Restyles This Christmas

Best known for his bushy white beard, even Santa couldn’t resist experimenting with the razor range to spruce up his look. After all Christmas only comes once a year and, like every man, Santa wants to look his best under the mistletoe.

So how did Santa Revamp his Holiday Beard?

Santa is not the only one feeling the pressure to look well-groomed this festive season. A new study of 2,000 Americans reveals that the seasonal festivities come with the added pressure of not only buying the right gifts but also looking better than ever.

Whether it’s for parents, the in-laws or old friends, the survey reports that Christmas Eve is the date when U.S. men are most inclined to style their facial hair (75%) – and more than half of men (52%) surveyed said they will sport a new look for Christmas and New Year’s parties.

So Does it End with Santa Revamping his Holiday Beard?

The Christmas holiday doesn’t mark the end of men’s ramped up grooming routines. In fact it’s an excuse for experimentation for a third of men,who said that being off work during the festive break is the perfect excuse for them to test out a new Holiday beard style (and just 12% will use the time off as an excuse to give up their facial hair grooming all together).

This might well be down to a desire to get lucky under the mistletoe as 35% of American women surveyed said their partner would get a talking to if he looked scruffy and unkempt at Christmas. Despite the hipster beard trend remaining popular with men, 47% of women said they would like to kiss well-groomed stubble or a goatee beneath the mistletoe this year.

The Gift for the Holiday Beard

In an act of ‘self-gifting’, 41% of American women admitted to having themselves in mind when buying their partner a shaver for Christmas to avoid any overly bristly encounters. However, it’s not just the ladies who appreciate the benefits of the electric razor. 90% of men would keep an electric grooming device given to them as a Christmas gift, rather than return it – making it a safe bet for gifting.

The enthusiasm for these gifts might be down to the issues that men most associate with festive facial fuzz:

• 42 % of men said getting bits of food stuck in their facial hair is their top inconvenience – and this is sure to increase with the seasonal overindulgence.
• 22% find that their holiday beards freeze over in low temperatures – although 48% of men surveyed said that their beard kept them warm during the winter months.
• 18% noted that their girlfriends have a bit too much fun saying how “Santa” they look with their holiday beard during the festive season.

Motherly Nagging

xdsaIt seems the fear of motherly nagging doesn’t stop at any age. A recent Braun survey reveals that the 75% of American men who are planning to shave on Christmas Eve may hope to avoid disappointing their moms with a scruffy look on Christmas morning.

Braun’s recent survey of over 2,000 Americans revealed that:

• 31% of men admit that their mom would ask them to shave if they arrived with a scruffy holiday beard.
• Nearly 50% of men confess that their moms and grandparents would disapprove of unkempt facial hair.
• 4% say their moms wouldn’t let them through the door without cleaning up their look.
• 75% of American men plan to style their facial hair on Christmas Eve.
• More than half of surveyed men will try a new look for Christmas and New Year’s parties

More Time for Grooming

The survey revealed that 52% of American men are planning on spending more time on their grooming routine in 2016 than in 2015. Don’t wait for Santa to experiment with your holiday beard style – get your Braun razor range today, available at retailers nationwide. For those of you serious about taming your holiday beard, Discountrue gives you 10% off orders from Overstock where they offer all types of shaving supplies.

If you’re not into shaving your holiday beard, Discontrue has a ton of coupons for many retailers and category items you can use for your gift shopping. Go on, save yourself a bundle and experience the power of free shipping!