Designers Town is all about Bollywood inspired designs.
Want to Look Like A Bollywood Actress?
Ever wanted to head to a party looking like Deepika Padukone at an award show or film festival debut? I didn’t think I would until I saw what Designers Town had to offer.
When originally contacted by Designers Town, I was a little skeptical about reviewing their products. I’ve never worn a saree, or anything Bollywood or Indian inspired. Where would I wear one anyway?? I wasn’t heading to an Indian wedding any time soon…So how could I relate with their offering?
Designers Town Modernise the Saree
To my surprise, sarees had definitely taken a modern twist when it came to styling, prints and colours. They are not like what I remember. I always did find it fun to add some ethnic vibe to an outfit…But an all over ensemble intimidated me.
Flipping through the designs on the website made the whole notion more appealing. I realised the styles and fabrics were quite relative to today’s ready-to-wear. It made me reconsider my perception of the saree. With various sexy and chic looks to choose from, I might definitely wear one at the next glam event I attend. I’ve worn a kaftan before, why not a saree the next time??
Designers Town pre-draped and evening saree gowns has helped overcome a major challenge. Having to learn how to drape and manage a saree is no longer an issue with these styles.
What Else Have They Got?
Designers Town doesn’t only sell reinvented sarees. They also market dresses, shirts, accessories, jewellery, bridal outfits, and pants. All have ethnic influences stemming from different parts of the world embedded into them but have been reconfigured to accommodate modern-day styles. They also sell some traditional wear like lehengas, salwar kameez, and kurtas that have been updated to match current trends.
Their jewellery lines are world-class, comprised of silver, gold and precious stones. One of the jewellery designers on the portal, Pallavi Foley, has been dubbed the next Elsa Peretti by the World Gold Council.
Designers Town showcase talented and innovative Indian designers and artists. Their designers focus on Indian designer wear, accessories, and bridal wear. Most of their designers are regulars on marquee fashion events in India such as Will Lifestyle Fashion Week and Lakme India Fashion Week. Both events run two editions yearly that coincide with major international fashion weeks.
Existing platforms don’t give emerging designers and artists an opportunity to shine. Designers Town aims to provide them with a place to tell their tale, and present their vision.
Their products are of good quality, made of luxury materials, yet marketed at affordable prices as they’re sold directly by the designers, cutting out the middleman. Orders are customised based on your measurements in a virtual environment ensuring a proper fit and a genuine bespoke experience for clients. Everything ships straight from the designers’ workshops. Loyal customers get rewarded with a loyalty programme and receive a starter bonus of points worth £10.