The Wardrobe Stylist

In a world of marketing buzz-words it’s easy to get confused about what someone really means. Things like omni-channel, personalization, and the latest trendy word “purchase intent” can be quite confusing for the average person.

While I certainly don’t know what each one precisely signifies, does the fashion e-tailer and the fashion publication have the tools needed to ensure they are putting the customer first when providing personalization and recommendations?

Customer-centric Technologies

Customer-centric technologies are essential to stay ahead of the game and provide an optimal experience at every point.

Leading fashion e-tailers are moving beyond retargeting to offer the highest relevancy techniques by allowing customers to identify the products they intend to buy in the future, and why or when they will purchase them to amplify the customer experience.

Man Outfitters

Such is the case with a new premium online store called Man Outfitters.

It’s a one-stop shop where men can get everything from footwear, to professional attire, to outdoor and shirts and shorts. They feature brands like LaCoste, Cole Haan and Patagonia. The website is highly curated, focusing on a small number of items from each brand to make shopping as painless as possible.

Man Outfitters also sells coolers from Yeti, grooming products from Jack Black and tech accessories from Mophie, along with their own house brand Rowdy Gentleman, which is sold in over 450 stores across the nation in chain stores like Nordstrom and Dillards.

Désirant

Another fashion e-tailer that’s launching in the next couple of months is Désirant. It’s created for the customer with an effortlessly chic personality yet refined taste for traditional trends and has an eye for great style, whether it’s casual or lavish. Désirant is a go-to shopping destination with an elite selection including the best of the best in luxury and moderately priced items. They’ve been hand-picked for the astute customer in a wide range of categories. They carry women’s clothing and accessories, men’s accessories, decorative and vintage wall art, unique sculptures, hard-to-find scents and soaps, home décor and unique gifts.

Each piece’s history and quality will allow customers to “see beauty in everything,” which is Désirant’s mission and inspiration.

They curate a careful combination of vintage and fashion-forward jewellery, hats, scarves, gloves, fragrances and leather goods. Find handbags from designers such as Jennifer Haley, Mackage, Rafe New York, Eugenia Kim, Paula Mendoza, Gas Bijoux, Anne Vaughn Designs, Lizzie Fortunato Jewels and Yarnz Cashmere.

For the modern woman with a distinct style, the selection offers a collection of dresses, tops, denim, active wear, knits and jackets. They have brands including Hawico, Peace Love World, Calypso, James Jeans, Rory Beca, Alo, Bella Dahl and Jet Set.

TEETH MAG, a Fashion Publication

On the artistic side of fashion focused on curating articles and editorials is TEETH MAG. It’s an international biannual print fashion publication and online society. This fashion publication is comprised of creatives focused on showcasing captivating, idiosyncratic outlooks on fashion, photography, music, culture and art.

It works in collaboration with emerging international photographers, models, artists, writers and musicians. TEETH, as a fashion publications, aims to promote a community that respects individuality, celebrates creativity, encourages a sense of humour and values diversity.

Like their page on Facebook, check out their photos on Instagram, follow them on Twitter, reblog their Tumblr posts, or listen to their music selection on Soundcloud.